Author: Josephus Bajo

Josephus Bajo Information Operations Consultant | Growth Hacker | GovTech Strategist | AI Evangelist Professional Summary Josephus Bajo is an Information Operations Consultant and Growth Hacker specializing in the intersection of technology, public perception, and political strategy. With a proven track record spanning from Silicon Valley-funded tech startups to national political campaigns, he designs and executes sophisticated digital strategies that shape online narratives and drive engagement. His unique expertise lies in leveraging platform psychology and data-driven insights to manage online communities, support electoral campaigns, and bridge the communication gap between governments and citizens. His early exposure to the global push for democratic innovation through initiatives like Making All Voices Count (MAVC) and the Open Government Partnership (OGP) was formative. This background is directly relevant to his current practice, allowing him to architect digital strategies that are not only effective for growth and engagement but are also grounded in the principles of modern governance and civic technology. Core Competencies Information Operations (IO) Hyperlocal Marketing Strategy Digital Strategy for Political Campaigns Growth Hacking and User Acquisition GovTech and Civic Tech Platform Design Platform Psychology and Online Community Behavior Digital Brand Management and E-commerce Integration Strategic Communications and Public Information Architecture Professional Experience Information Operations and Political Consultant | Self-Employed 2016 – Present Following the pivotal 2016 elections, Jobajo transitioned his expertise in growth hacking and platform dynamics into the political arena. He provides consultancy and executes information operations for a diverse range of political clients, with a track record covering campaigns at the Presidential, Senatorial, Gubernatorial, Congressional, and Mayoral levels. Manages behind-the-scenes digital operations that run parallel to the official information functions of Local Government Units (LGUs), enhancing their communication reach and narrative control. Provides strategic after-campaign services to sustain political influence and manage public perception for elected officials. Founder and Chief Strategist | PublicServant Project 2013 – 2016 A pioneering GovTech initiative conceived to address the critical communication gap between governments and citizens. As early as 2013, Jobajo identified the need for a dedicated, credible platform for public officials to publish their deliverables and for citizens to track government services. Vision and Strategy: Authored the blueprint for PublicServant, a web and mobile platform designed to institutionalize transparency, engagement, and advocacy. The vision was a trusted, non-partisan digital archive of public service. Platform Design: The prototype included features such as location-based feeds, real-time service notifications, verified official accounts for transparency, and a permanent, searchable archive of government actions. Research and Development: Conducted extensive consultations with Public Information Officers (PIOs) and drew insights from participating in initiatives like Making All Voices Count (MAVC) to understand the challenges and opportunities in using technology for governance. Strategic Pivot: Paused development in mid-2016 after the first social media election fundamentally shifted online behavior toward algorithm-driven, emotionally charged content. This strategic decision was made as the prevailing digital ecosystem became misaligned with the project's core mission of structured, accountable communication. The work remains a well-documented blueprint for public information infrastructure. Digital Brand Manager and Growth Hacker | Silicon Valley Funded Startups Pre-2013 Managed digital branding and growth strategies for two venture-backed technology projects, gaining foundational experience in platform development and online community building. GroupJump: A social networking platform for digital communities. Miimove: A channel-centric video sharing platform. Notable Innovation: Designed and integrated e-commerce features directly into published content, a concept that predated the now-common shoppable post feature later launched by Instagram, demonstrating foresight in platform monetization and user experience. Founder and Chief Strategist | Cebu Social Media Present Based in Cebu, Philippines, Jobajo runs Cebu Social Media, a hyperlocal digital marketing, social media, and AI agency. He leads the agency in providing cutting-edge digital solutions to local and regional clients, leveraging his deep expertise in online engagement and technology trends. Education and Training Specialized training in Platform Psychology in Digital Communities, providing a deep understanding of user behavior, engagement triggers, and the dynamics of online groups.